Cuvva

Client: Cuvva, 10x

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We partnered with the creative agency 10x to come up with a viral film to ask the question, 'Why can't we just pay for the things we want?' To make the content sharable and engaging, we exaggerated the concept of Cuvva's pay-as-you-go insurance, and made a smash hit that was the most shared and watch ad on Snapchat at the time.